Star Wars Episode VII Trailer Analysis

Genre: Sci Fi
Type: Teaser
Where will it be shown?: Cinema, YouTube, conventions
Target audience: Fans of the original, new audiences young and old, fans of the genre
Genre elements: Space, aliens, spaceships, exotic locations, props
Selling Points: Franchise, nostalgia, trusted director, original cast, tone
What does the trailer establish?: The trailer establishes the genre, the tone that fans are looking for in order to boost expectations of the film