Looking at existing examples of magazine branding and logos, I have noticed some traits which I will need to replicate in order to create a convincing magazine. First I noticed the masthead of the magazines tend to feature within the top area of the image. If the magazine is well established, the companies tend to let images overlap the title, causing the film to be the most important area of the image. This is done in order to present the main selling point of the issue to the audience. The title of the magazine tends to change in colour and tone depending on what film is being highlighted. Titles of film magazines tend to only feature up to two words within their company title. These examples include Total Film, Empire Magazine, and Entertainment Weekly. It can also be seen that the title tends to use its colour to contrast against the background in order to stand out despite being in the background. Bold font is often featured in order to enhance this effect. The titles of the film tend to differentiate themselves from the branding of the magazine through the use of alternate font/position and scale. The magazine title tends to feature centrally within the page while the title of the film remains to the left or right side of the frame. A big blockbuster film such as Star Wars may change some of these conventions, as can be seen within Entertainment Weekly's Star Wars: The Force Awakens covers. The text instead lines up with the title of the magazine, that is because the franchise of Star Wars is the biggest selling point of the entire issue so it is important to present the title immediately to the audience.
Simplistic design reflects the scale of the bond franchise. Its appearance is instantly recognisable. There is a huge theme of contrast within the cover, other less important articles are removed in order to highlight the Bond franchise. Empire uses this theme in order to highlight their brand by using a completely different colour in order to contrast and highlight their brand. The use of gold offers connotations to sophistication which is very much associated with the Bond franchise. This design causes the article to appear was a collectors item.
Similar themes of contrast are used in order to promote the branding of the magazine. Yellow is commonly associated with the Star Wars brand due to the iconic Star Wars title. Star Wars is featured within the very top area of the frame which is commonly reserved for the magazine brand. However since Star Wars is the main reason why the audience are going to buy the issue, it is placed where the audience can immediately see it.
My own brand:
For my magazine, I will attempt to utilise themes of contrast in order to highlight my brand. As my film is supposed to be of a lower scale than the big budget brands of Star Wars, I will use a layout which will reflect this. The magazine logo will appear within the top section of the frame while the title of the film will appear to the left of right of the frame. This is establishing that the magazine is probably more of a selling point than the film.
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