Friday, 6 May 2016
Thursday, 5 May 2016
Monday, 2 May 2016
Photoshoot Plan
Make-up:
Will not be necessary as the shoot will not need to feature the model's face.
Costume:
The shoot is focusing on the mystery surrounding a character within the film. Considering that this character is not immediately associated with the more criminal aspects of the film, he will be dressed with casual clothing. This shoot will be more of a character-focused issue, much like Empire's Star Wars:The Force Awakens character issues (2015), reflecting on different character aspects through their appearance causing the audience to read the article in order to find out more about the film and the character's role within the film.
In order to reflect the darker tones of the film and in order to replicate the professional look of a magazine shoot, I will use low lighting with a black background. I may even use one light in order to cast more shadows within the image and blend with the background seamlessly. My inspiration for this shoot's lighting came from Empire magazine's Godfather tribute. I feel that it perfectly reflects serious tones while creating striking imagery through simple effects.
Shot Types:
Will not be necessary as the shoot will not need to feature the model's face.
Costume:
The shoot is focusing on the mystery surrounding a character within the film. Considering that this character is not immediately associated with the more criminal aspects of the film, he will be dressed with casual clothing. This shoot will be more of a character-focused issue, much like Empire's Star Wars:The Force Awakens character issues (2015), reflecting on different character aspects through their appearance causing the audience to read the article in order to find out more about the film and the character's role within the film.
Lighting:
In order to reflect the darker tones of the film and in order to replicate the professional look of a magazine shoot, I will use low lighting with a black background. I may even use one light in order to cast more shadows within the image and blend with the background seamlessly. My inspiration for this shoot's lighting came from Empire magazine's Godfather tribute. I feel that it perfectly reflects serious tones while creating striking imagery through simple effects.
Shot Types:
I like the composition within this cover, as it remains very simplistic. It manages to show aspects of the character through presentation alone. I may experiment with this composition instead of relying only on portraiture and develop it to suit my film. I could use a similar full body shot but instead rely on themes of mystery within my film by composing the image from the back of the person's body. This could reflect an unknown identity/secret which is common within the film.
Images that influence my shoot:
These two images serve as influences on my work due to the use of shot types, text layout and dynamic covers. I will attempt to take aspects from each of these covers and translate them into my work where possible.
Images that influence my shoot:
These two images serve as influences on my work due to the use of shot types, text layout and dynamic covers. I will attempt to take aspects from each of these covers and translate them into my work where possible.
Branding and Company Logo
Looking at existing examples of magazine branding and logos, I have noticed some traits which I will need to replicate in order to create a convincing magazine. First I noticed the masthead of the magazines tend to feature within the top area of the image. If the magazine is well established, the companies tend to let images overlap the title, causing the film to be the most important area of the image. This is done in order to present the main selling point of the issue to the audience. The title of the magazine tends to change in colour and tone depending on what film is being highlighted. Titles of film magazines tend to only feature up to two words within their company title. These examples include Total Film, Empire Magazine, and Entertainment Weekly. It can also be seen that the title tends to use its colour to contrast against the background in order to stand out despite being in the background. Bold font is often featured in order to enhance this effect. The titles of the film tend to differentiate themselves from the branding of the magazine through the use of alternate font/position and scale. The magazine title tends to feature centrally within the page while the title of the film remains to the left or right side of the frame. A big blockbuster film such as Star Wars may change some of these conventions, as can be seen within Entertainment Weekly's Star Wars: The Force Awakens covers. The text instead lines up with the title of the magazine, that is because the franchise of Star Wars is the biggest selling point of the entire issue so it is important to present the title immediately to the audience.
Simplistic design reflects the scale of the bond franchise. Its appearance is instantly recognisable. There is a huge theme of contrast within the cover, other less important articles are removed in order to highlight the Bond franchise. Empire uses this theme in order to highlight their brand by using a completely different colour in order to contrast and highlight their brand. The use of gold offers connotations to sophistication which is very much associated with the Bond franchise. This design causes the article to appear was a collectors item.
Similar themes of contrast are used in order to promote the branding of the magazine. Yellow is commonly associated with the Star Wars brand due to the iconic Star Wars title. Star Wars is featured within the very top area of the frame which is commonly reserved for the magazine brand. However since Star Wars is the main reason why the audience are going to buy the issue, it is placed where the audience can immediately see it.
My own brand:
For my magazine, I will attempt to utilise themes of contrast in order to highlight my brand. As my film is supposed to be of a lower scale than the big budget brands of Star Wars, I will use a layout which will reflect this. The magazine logo will appear within the top section of the frame while the title of the film will appear to the left of right of the frame. This is establishing that the magazine is probably more of a selling point than the film.
Sunday, 1 May 2016
Main Influences
Poster:
While beginning the planning phase for my poster designs, I looked at the work of artists within the film industry such as Saul Bass. Saul Bass has created posters for films such as The Shining and Vertigo. These are some of the most iconic film posters of all time, mainly due to their striking imagery and bold colours. Within films now, many artists use a very generic form of presentation within their work. Films such as the 2014 Robocop film and The Equalizer are just some examples of poor modern posters. Very little thought is given to modern posters within many films and are simply done with a generic pose and bad Photoshop; this tends to be reflected on the generic film in which the poster is advertising. There is not much artistic experimentation at work like you would see within the work of Saul Bass. Within older cinema, each poster would appear as its own piece of art and would translate key story themes. As a result I wanted to use a minimalist art style which would reflect story points and feature a more memorable style of an older point in cinema. I very much liked the influence of many old exploitation films and looked to replicate some of their visual quirks. I looked at Death Proof and Django: Unchained as a balance between old and new film making styles as well as films such as Vertigo in order to create an iconic style of poster.
Repetitive modern examples:
The styles that influence me:
Magazine:
For my research into magazines within the film industry, I found that my key point of influence came from Empire magazine. I found this typically because of the variation in which each issue can take. A lot of their magazines feature special edition covers such as the Star Wars; The Force Awakens character issues. Each magazine can take a different visual style from the iconic Photoshopped cover for Captain America: Civil War to the simple yet stylistic cover for Spectre. As my film is quite grounded and features smaller themes, I have taken more influence from the James Bond shoot, focusing on a more simplistic shoot which can be heightened through the use of Photoshop.
While beginning the planning phase for my poster designs, I looked at the work of artists within the film industry such as Saul Bass. Saul Bass has created posters for films such as The Shining and Vertigo. These are some of the most iconic film posters of all time, mainly due to their striking imagery and bold colours. Within films now, many artists use a very generic form of presentation within their work. Films such as the 2014 Robocop film and The Equalizer are just some examples of poor modern posters. Very little thought is given to modern posters within many films and are simply done with a generic pose and bad Photoshop; this tends to be reflected on the generic film in which the poster is advertising. There is not much artistic experimentation at work like you would see within the work of Saul Bass. Within older cinema, each poster would appear as its own piece of art and would translate key story themes. As a result I wanted to use a minimalist art style which would reflect story points and feature a more memorable style of an older point in cinema. I very much liked the influence of many old exploitation films and looked to replicate some of their visual quirks. I looked at Death Proof and Django: Unchained as a balance between old and new film making styles as well as films such as Vertigo in order to create an iconic style of poster.
Repetitive modern examples:
The styles that influence me:
Magazine:
For my research into magazines within the film industry, I found that my key point of influence came from Empire magazine. I found this typically because of the variation in which each issue can take. A lot of their magazines feature special edition covers such as the Star Wars; The Force Awakens character issues. Each magazine can take a different visual style from the iconic Photoshopped cover for Captain America: Civil War to the simple yet stylistic cover for Spectre. As my film is quite grounded and features smaller themes, I have taken more influence from the James Bond shoot, focusing on a more simplistic shoot which can be heightened through the use of Photoshop.
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