Timed Analysis 3: The town TV spot

00:00-02- Company logos

00:02-06- MCUs of main character visiting someone in prison, setting the scene for the film by saying about making a change.

00:06-07- Close up of a gun being loaded with a title card saying 'From the studio that brought you the departed'.

00:07-08- MCU establishes the threat to the main character in the form of an FBI agent, revealing that the main character is a part of a group of bank robbers.

00:08-09- A quick photograph is shown of the crew, then we see an MCU of a character wearing a mask during a heist

00:09-10- A medium shot of one of the crew can be seen as he strikes someome with his gun. We then see a medium shot of a police car speeding away as the FBI are sent to find them in the narration.

00:10-11- MCU of the main character.

00:11-12- A medium shot of police cars driving past, then an MCU of the character who is driving as he becomes nervous when in close range.

00:12-14-MCU of the same two characters in a different location, eventually establishing more characters through more MCUs.

00:14-15- The music kicks in with a long shot of the crew running into a bank dressed in outfits

00:15-16- A medium shot shows of a crew member jumping down from the counter. We then see a quick MCU as the member pushes a guard.

00:16-17- MCU of another member in a different heist, dressed as a police officer. He points his gun up as he enters the room. Title card 'in this town'

00:17-18- Close up of the money that they will be stealing, with an establishing shot of the stadium that they will be stealing from, followed by a narration explaining the heist.

00:18-19- MCU of the person who arranges the heists/villain.

00:19-20- Extreme long shot of people playing baseball. Then we see a long shot of a truck crashing into other cars.

00:20-21- Title card 'the greatest risk'

00:21-22- Medium group shot of the crew raising their glasses together, showing the close bond that they have.

00:22-23- Low angle medium shot of the main character as he reveals his plans to leave to the boss.

00:23-24- long shot of a car skidding around a corner with bullet holes in the windscreen. Then to a medium shot of the character shooting out of a window in a building.

00:24-25- Low angle long shot of a character leaping across two buildings while holding a bag. MCU of the boss letting the character know at he isn't going to let him leave it behind. A very brief MCU of the character being hit with an explosion.

00:25-26- Title card 'is wanting out'

00:26-27- Medium shot of a crew member shooting outside of a moving vehicle, then a medium shot of the FBI agent approaching with a shotgun, backed up by other armed members.

00:27-28- MCUs of two different characters shooting towards the camera.

00:28-29- Long shot of a police car swerving in front of another car, followed by a medium birds eye view shot of a car exploding.

00:29-31- Title reveal, followed by credits and then a release date.

Timed analysis 2: Reservoir Dogs

00:00-07- The tagline for the film fades in and then switches to the logo of the production company while the music begins to play.

00:7-08- The audience are introduced to the organiser of the job in the form of an MCU as he assigns names to each character.

00:08-10- The first two characters are introduced in their own MCU shots as the camera slightly moves to the left.

00:11-12-Medium shot of Mr Pink as he is given his name as some of the characters within the scene begin to laugh at him.

00:12-20- A series of MCU shots are shown as the characters debate the names given to them, ending with an MCU of the boss who says Let's go to work.

00:20-23- A profile group long shot is shown of the characters as they walk in slow-motion to the music in their heist outfits.

00:23-24- A contagion of the group shot in the form of a long shot as they walk away from the camera.

00:25-26- A title card adds back story as it says 'six perfect strangers'

00:27-28- Close up shot of a person flipping a revolver up to load it, cutting off the music with the sharp sound

00:28-29- Exterior shot of the shop they are planning to rob. As a conversation about the heist begins between two characters

00:30-31- Medium two shot with shop in the background as we can see the two characters are scoping out the place before the robbery in a car.

00:31-32- Medium two shot as the speaking character reveals how violent these characters can be

00:32-34- Two MCUs of characters laughing in the diner as the music starts up again.

00:34-35- MCU two shot as the crew members continue to laugh and have a good time.

00:35-37- Low dutch angle medium shot of three characters opening the boot of a car

00:37-39- The title cards continue with 'are teaming up'

00:39-40- Music cuts again as a close up of a hand smashing through a car window is shown

00:40-44- Medium shot of one of the characters as he adds more to the story, revealing that the heist went wrong and some of the crew had been killed.

00:44-46- Long shot of a character pulling a woman out of a car, clearly showing how bad the situation had gotten.

00:46-47- A handheld medium tracking shot of policemen coming to get the criminal.

00:47-49- Back to the long shot of the criminal as he opens fire on the policemen, the camera begins to move in as he does.

00:49-51- The title cards return, saying 'to pull off the perfect crime'

00:51-52- The music is interrupted again for a quick MCU of a character lunching another character in the face.

00:52-53- Medium shot of the character as he drops to the floor after being punched

00:53-54- Two MCU shots as both characters pull out a gun, one from a low angle and the other from a high angle

00:54-55- A long shot of the two characters in a standoff, one is on the ground pointing his gun at the person standing who is pointing his gun at the person on the ground.

00:56-57- A close up tracks the movement of a cut throat razor until the camera lands in a close up of the person who is holding it.

00:57-58- A long shot of a captured policeman as the camera begins to move closer. It is clear that the character intends to use the razor on him.

00:58-01:00- A medium shot of the character dancing with the razor, taunting the policeman as he does it.

01:00-01:02- Long shot dolly left to a character washing blood from his hands.

01:02-01:03- MCU of the character as he talks about wanting to get whoever was responsible for the botched robbery.

01:03-01:04- Medium shot of the character holding an injured character.

01:04-01:05- Back to the MCU

01:05-01:07- A series of MCU shots of some of the characters making gun sounds or reloading their weapons. This is showing the audience potential suspects for the botched robbery.

01:07-01:08- Medium shot of four characters and the policeman as he mimics the action of holding a gun to his head.

01:08-01:09- MCU as the character fires at a group of policemen with the mimicking sounds being played in the background. 

01:09-01:10- Medium shot of the policemen as they fire back, one is shot during the shootout.

01:10-01:12- Medium shot of some characters joking around as they drive in a car before the heist.

01:13-01:14- MCU of one of the characters holding two guns and continuously shooting.

01:14-01-15- Medium shot of the back windows of a police car being shot with blood on the window.

01:15-01:21- MCUs of the characters walking within the group towards the camera as the actors are anounced by the narration.

01:21-01:24- Title reveal

01:24-01:26- MCU of a couple of characters at the diner as one of them joke about shooting another character.

01:26-01:29- A film by Quentin Tarantino

01:29-01:33- Credits

Timed Analysis 1: Lock, Stock and Two Smoking Barrels

00:00-00:03- Production Logos being established

00:04-00:05- Long shot with people gathered around to show job/lifestyle of character as well as the setting for the film.

00:06-00:07- Medium close ups in order to introduce character with their name on screen. Mannerism can be seen as he is laid back smoking a cigarette.

00:08-00:09- Dolly right around crowd as a new voice is heard

00:09-00:11- Reveals the source of the noise, another character is reveal with a MCU with his name appearing on screen. Mannerism is revealed as a conman as he is assisting his friend to coax other people into buying the product.

00:12-00:15-Medium shot of three characters. The camera tracks the movement of the person as he walks into an MCU. The characters name is revealed and his mannerisms are shown as being a leader, as the other characters follow him in the background of the shot.

00:15-00:16- MCU as another character is introduced. He is shown to be the angriest of the characters as he is shown for a sudden single shot of him shouting and pointing.

00:17-00:18- MCU to a medium shot establishes the money of the person and the key role it will play in the film.

00:19-00:20- Close up tracking shot of the bag full of money in order to show the high risk that the characters are putting themselves in.

00:20-00:21- Medium shot shows the characters taking their money to a location with two bouncers. This indicates that there are powerful people beyond this point. The characters appear out of their depth as the bouncers are placed above the two main characters; a low angle helps to emphasise this difference.

00:21-00:22- Close up of more money being placed in order to show the risk constantly rising. It is revealed through the voice in the background that each character is putting in £25,000.

00:22-00:23- MCU of both characters as they reveal more about their scheme by combing their money.

00:23-00:24-Low angle medium shot of the character shuffling cards. The voice in the background stating he can afford the cost if he sees the money again, indicate clearly to the audience that the characters intend to pale their money into a high profit poker game.

00:25-00:26-Medium dolly right shows the amount of players around the table, further raising the risks while showing how potentially profitable the game could be.

00:26-00:27- Close up of character's dad as he says Harry. The close up shows the importance of this character.

00:27-00:28- Medium shot of poker game in order to show that he has acted against his father's will

00:28-00:29- A medium shot of the main characters as he continues to lie to his father

00:29-00:30- A medium shot of the character chucking away his cards, a clear indicator that the game is tense and he is up against some strong competition.

00:30-00:32- Close ups as the character calls for half a million pounds from Harry

00:32-00:33- Close up of Harry's winning hand being placed on the table

00:33-00:36- Dolly zoom (push pull) as the character realises he has just lost

00:36-00:37- Medium shot of the main characters as the poker player stumbles in the background before telling him the news

00:37-00:38- The characters peer their heads through a wrecked window as Harry states that they've got in deeper than they can handle. This shows some of the carnage to follow the debt.
00:39-00:41- Close ups of Harry and the money are shown as he states they owe him half a million pounds.
00:41-00:44- Medium tracking shot to a close up of a new character stating that they have a week to find the money
00:44-00:46- Medium shot of the main characters and then a medium shot of Harry as lone of the characters describe why he is such a threat.
00:46-00-47- Low angle medium shot of Harry hitting another character to make him seem imposing. Then a medium shot of Harry hitting the desk.
00:47-00:48- A close up shot of Harry looking menacing.
00:48-00:49- A medium shot of a man on fire running out from a pub, as a voice over says if Harry don't kill you…
00:49-00:51- An MCU of a character being punched by his father, as the narrator finishes his line by saying your father will. This shows how the violence is served up with a lighter tone in the film.
00:51-00:52- Back to the medium shot outside of the pub as the characters walk in unison and ignore what they have just seen.
00:52-00-53- Close up of the main character as he has a moment of realisation, stating I've got a plan.
00:53-00-54- Low angle of the group carrying a bag to a house
00:54-00:55- Close up of the one of the main characters as he gets involved with the plan
00:55-00:56- A medium shot and a close up shows the people that the main characters are going up against as the gang members throw someone's head through a wall. This first impression presents them as very dangerous.
00:56-00:59-A MCU of a man punching someone is show to a medium shot of a man loading a gun to a MCU of a man loading a shotgun to an MCU of a man having duct tape placed over his mouth. A voice over reveals that they plan to prepare for the people they wish to rob to arrive back.
00:59-01:00- An MCU of one of the characters on the phone stating that the job is on.
01:00-01:01- A dutch long shot of a person jumping down from a ledge carrying two shotguns. Then a shot of a bartender handing out two drinks
01:01-01:02- An MCU of a character on the floor raising a shotgun towards the camera, then a MCU of a person who has nearly been shot in the head as his hair steams, then to a close up of a gun moving into the shot, then to a birds eye view of a car crashing with a quick cut to a long shot of the crash.
01:03-01:04- Medium shot of two of the characters as they have drinks at a bar. This shows the carefree nature of the group.
01;04-01:06- Close up of a dancing woman that transitions to a MCU of one of the villains. This shows some of the lifestyle of the villains.
01:06-01:08- Close up of the shotgun then the shot transitions into a medium shot of Harry pointing the gun right to left while three more Medium shots of different characters are shown with other characters pointing their guns left to right.
01:09-01:11- MCU of one of the main characters then a medium shot is show as he has a range of knives. This shows the audience once again that this character is the craziest one of the main characters.
01:11-01:12- Low angle medium shot of a group of gangsters with guns.
01:12-01:13-A medium shot of all the main characters in a van after the job.
01:13-01:14- Medium shot of a character, then two a MCU of one of the villains as he mentions a declaration of war.
01:15-01:16- The main characters appear to be mocking the villain in the medium shot.
01:16-01:17- A shot close up dolly forward over the money that the characters need to acquire.
01-18-01:19- A medium shot of the villains crew and then a low angle of the main villain as he declares that he wants the main characters responsible for the theft tortured.
01:19-01:21- Back to the medium shot within the van of the characters as they discover a traffic warden in the back of the van. This is used as a comical way of rounding off their range of immense problems in the film.
01:21-01:26- Title reveal and fade to black
01:26-01:30- Back to the medium shot within the van for a final time as they claim their hate for traffic wardens and begin to beat him up in the back as the van continues to drive. The scene is sped up in order to make the film more comical.
01:31-01:33-Credits for the film briefly shown

Media timeline for film trailers

People would pay 5 cents in movie theatres which would allow you to sit in for as long as you wanted. Since the show times were not precise, short films and cartoons would be shown as filler between showings. 1913 would mark the beginning of the film trailer era.

A man named Nils Granlund made a promotional short film for the Broadway play 'Pleasure Seekers' which was made up of rehearsal footage. Obviously the idea of showcasing adverts between films was a great idea for the theatre owners and as a result more and more theatre chains began adopting this idea.

'The Adventures of Kathlyn' would have each instillment end with a cliffhanger, placing a character in danger or in peril. Each segment would end with a title card or something similar, encouraging audiences to come next week in order to view the outcome of the scene. This was the first example of a film trailer, to promote the idea of watching the continuation of what the audience were shown.

Big directors such as Orson Welles attempted to change the way the audience perceives trailers by bringing about their own style to each one they made. This originated when Welles used his and mercury theatres combined popularity to promote their first feature in the form of this trailer for Citizen Kane (1941).

A new wave of big name directors continued to bring about a new wave of trailers, further expanding what can be possible within this medium of film.Alfred Hitchock was among these directors, he would have trailers famous for breaking away from the conventions by taking the audience on a tour of the set, as can be seen in this trailer for Psycho (1960).

Censorship laws began to weaken their grasp on film trailers, Anti-heroes such as Bonnie and Clyde could be shown in trailers of their own, once again changing the foundations of what became a modern trailer.

Around the time of the 1970s, films such as jaws began to change the ideas surrounding distribution strategies. This was the first successful film to see a wide release. The trailer had been shown a lot during the summer prior to its release, eventually being shown in over 675 theatres after just a month of being released. Universal had put in $700,000 into television advertisements and in its first week alone, the film had made $7 million back with a total box office of $470 million world wide. This amazing result would pave the way for most films to use this strategy and invest in the use of trailers for big box office returns. This also marked the era of "the voice of God" being incorporated into trailers narration.

Eventually trailers began to adopt the idea of fast paced, choppy edits. This was called the MTV cutting style and became increasingly more common and with it the trailer would continue to change into what it has become today. We now have various trailer types, from theatrical, teaser, international, TV spot, to red band and green-band. The idea of what a trailer should consist of constantly changes, allowing more creative freedom for film makers to promote their film.

Crime Genre Secondary Research main task

Crime films can be quite a diverse genre, creating some of the most interesting and varying stories and tones of any genre. From the cool storytelling of Pulp Fiction, the comedic tones of Lock, Stock and Two Smoking Barrels, to the dark and gritty tone of Seven; there is truly a story for any fan of film. This secondary research will allow me to analyse successful and varying films within the crime genre in order to dictate an accurate audience that might appeal to my film.

Reservoir Dogs:

A heist film that doesn't show the robbery, instead opting for a build up of tension amidst the aftermath of a botched robbery. The story is told as a disjointed narrative, occasionally switching backwards and forwards within the timeline. This genre clearly appeals to more of a male audience, perhaps this is due to the large amount of violence, dark comedy and tones featured within the film. Women who did see the film, however did rate it highly with the men. We can also see that people from the age of around 18 to 29 was the actual audience for the film.

Goodfellas:

Based upon the true story of gangster Henry Hill, featuring some of the most iconic moments of film, exploring drama and comedy in a fluid way. This film is more for a male audience as can be seen below, again this is probably due to the high amount of violence, swearing and adult themes. Females as a whole rated Goodfellas slightly lower than males did. The actual audience for the film falls around the ages of 18-44. A mature age is common amongst the audience, due to its mature tone and characters, it is still worth noting that the film was still highly rated outside of its target audience.

The Dark Knight:

Based upon the DC comic character, The Dark Knight tells a gritty crime story with mobsters, corrupt members of the justice system and politicians along with an anarchist. This makes for one of the best crime films, which is interesting considering not many people would see the superhero genre as a platform for this type of film. The Dark Knight changed everyones opinions about superhero films and films in general. The film still has more of an appeal to the male audience, but there is a much smaller margin between the two than is usually seen in other crime films. This film appeals to a broader audience through great story telling, action, moments, cast, characters and performances. The audience age group is between the ages of 18 to 29, with large audiences still present up to the age of 45.

What Have I Found?:

I have found in my secondary research that certain genre tropes within crime films can isolate your audiences. If there is more violence in the film, it may appeal to an older audience. A film such as The Dark Knight would have a higher audience appeal for not being an R rated film such as Goodfellas or Reservoir Dogs, but these films typical cost less to make than the $185 million budget of The Dark Knight, resulting in a requirement to appeal to as large of an audience as possible by lowering the age rating. I should focus on appealing to the existing audience within the genre, through the use of conventions within the genre. I could expand my audience by adding characters and themes that may appeal to females, even though the research has shown that there is still a considerable female audience that comes with the genre.